Background
Fasteronline.co.uk a leading
car accessories,
cycle carriers and
roof boxes retailer, had experienced a strong initial growth period following the launch of the site. However, they were battling with increasing advertising costs and reducing return on investment and needed expert help.
Brief
To drive growth in the business through effective online advertising with good return on investment.
Solution
Development of an online marketing action plan for the business and identification of key growth opportunities. Planning, buying and management of online advertising to support the action plan and achieve the growth targets. Active management of Google Adwords advertising to improve return on investment.