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Case Study - Clove Technology - SEO Services

Industry
Retail
Background
The Clove Technology site had recently been upgraded to a new ecommerce platform. The new platform was very fully featured but required work from an SEO perspective to boost Clove’s search results on highly competitive terms.
Brief
To ensure that Clove outperformed its competitors for search terms on new release smartphones such as HTC smartphones and similar devices. To help Clove achieve high rankings on general terms for its product sets such as HP IPAQ, Brodit, HTC accessories and similar phrases
Solution
  • A competitive benchmark analysis using the LexisClick Online Presence toolset; identifying the business’s market position, online presence and key strengths and weaknesses
  • A complete website SEO review and development of an ongoing monthly SEO implementation plan
  • Development of a KPI reporting framework for the business
Results
High placements for the selected key phrases such as htc smartphones, htc accessories and brodit driving a significant year on year growth in business.
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