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Case Study - Energy Advice Line - Web Design

Industry
B2B
Background
Energy Advice Line is an online business electricity and business gas price comparison site, with an ambitious growth strategy to become the leading business energy price comparison site in the UK.
Brief
The website was initially developed with a strong technical bias favouring functionality over design and usability. The business was gaining awareness with its target audience due to its market leading online comparison service, however, the market place was becoming increasing competitive and it was important for the business to define itself as one of the leaders
Solution
  • Website information architecture and conversion process improvements, with particular focus on making the price comparison service as simple to use as possible
  • Development of the business’s brand and brand strategy, to ensure it has an easily identifiable and strong presence in the market
  • Redesign and development of the business website, to implement the new branding, information architecture and conversion process improvements
  • Deepening of the business’s online marketing activities, ongoing expansion on the business’s marketing activities in line with the 3 year marketing and online business development strategy
Results
A significant increase in the conversion rate on the site and corresponding increase in business electricity and business gas switches for the business. The launch of a telecoms division to support the business electricity and business gas divisions.
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