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Case Study - Energy Advice Line - SEO Services

Industry
B2B
Background
Energy Advice Line is an online business electricity and business gas price comparison site, with an ambitious growth strategy to become the leading business energy price comparison site in the UK.
Brief
To increase business electricity and business gas provider switches through the site, by significantly increasing awareness of the service in the market place with a focus on Google.
Solution
  • A comprehensive business review to understand the business’s objectives and future plans
  • A complete website SEO review and development of an ongoing monthly SEO implementation plan
  • Development of a KPI reporting framework for the business
Results
  • A 200% increase in natural search visitors and 1st page positioning for a number of important key phrases for the business
  • A significant reduction in the cost per acquisition of new customers through online marketing channels
  • An increase of over 300% of new customers to the businesses
  • A measured increase in the awareness of the Energy Advice Line brand
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