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Case Study - Edward Chappell Equity Release - SEO Services

Industry
B2B
Background
The Edward Chappell Equity Release website was designed and developed by LexisClick. We understood that the business’s aim is to be one of the leading equity release providers for Dorset, Hampshire and Wiltshire. To achieve this online marketing and high search engine placement would be important.
Brief
  • To obtain a high level of internet generated leads through the website
  • To achieve high rankings for equity release searches within the geographic area covered by the business
  • To achieve a strong online presence for the business
Solution
  • Development of an online marketing action plan to achieve the business’s objectives
  • Identification of the priority key phrases for the business
  • SEO optimisation of the website and ongoing online marketing
Results
First page Google results for key search terms including equity release Dorset, equity release Hampshire, equity release Wiltshire and location based phrases such as equity release Bournemouth
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