Case Study - BH1 Promotions - Email Marketing

B2B

BH1 Promotions is a leading supplier of corporate gifts and promotional gifts. Email marketing is a cost effective marketing channel to compliment other forms of direct marketing, making it a priority channel in the online marketing action plan we produced for BH1 Promotions.

To develop an email marketing strategy that supports regular contact with existing customers, with the aim of maintaining regular contact rather than a hard sell approach.

Development of a monthly email newsletter marketing campaign including ROI and lead tracking. The lead tracking helps prioritise the business development process and the ROI tracking measures the effectiveness of each email.

High open and click through rates, excellent customer feedback and re-established business from customers who had not purchased for over 12 months.