Case Study - Achiever Business Solutions - SEO Services

Industry
B2B
Background
AchieverPlus is specialist compliance management and governance software, used by leading companies across numerous industry sectors, including life sciences and fmcg businesses. Online is a primary marketing channel for the business, but search engine optimisation had not been addressed. In addition the software had recently been through a name change and the old website was indexed in place of the new website.
Brief
To identify the priority key phrases for the business, in terms of search volume and search intent. Optimise the Lotus Domino based website for SEO on the priority key phrases identified. To ensure the correct indexation of the website in Google and other leading search engines, ensuring the new site is correctly indexed rather than the old domains.
Solution
Search key phrase analysis and competitor analysis to identify the priority key phrases for the business. Full website review including Search Engine Optimisation – SEO guidelines production for the website developer. Landing page optimisation for the priority key phrases. Site map creation and ht redirect generation to encourage the correct indexation of the new website.
Results
Correct indexation of the new website. A significant increase in search engine visits. 1st page ranking on Google for a number of priority key phrases, for example, compliance management software.
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