Case Study - 1st Touch - Web Design

Industry
B2B
Background
1st Touch is a leading mobile technology provider, offering a flexible mobile workforce automation software framework. Their primary products are for the building, maintenance and social housing sectors. The company has experienced considerable success over the last 12 months, and is using online marketing as an important element of their marketing strategy.
Brief
To redesign the 1st Touch website to better meet the needs of its different customers, potential customers and partners. To provide a flexible marketing platform, allowing for the expansion of the business into different markets building on the framework nature of its software.
Solution
A redesign of the site with a modular homepage design allowing the development of modules for different audiences. As well as a comprehensive CMS system the website development included a download management and tracking system for documents and videos and an event booking module to allow potential customers and customers to book places at the events run by the company.
Results
Excellent feedback from customers on the redesigned site and enhanced functionality, with increased sales generated through the lead generation system.
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