To blog or not to blog…
That is the question. As online marketing consultants we are constantly promoting the online marketing virtues of blogging to our customers. One of the most common questions we are asked is:
“How often will I need to post to make it worthwhile?”.
We recommend that at least one of the senior members of the team should be posting at least weekly and more regularly if possible. Like anything the more regularly you post the more likely it is that you will develop an engaged audience. If you are only updating your blog once a month, it’s unlikely that you are going to develop an avid reader base or even sufficient content to make it worthwhile. Therein lies the challenge, how do your senior managers make the time available to post regularly when they are busy running the business.
Hence this is our first blog post. As an online marketing company specialising in SEO we have been responsible for helping a number of our customers set up their online blog presence and we have written hundreds of posts.
Why haven’t we started blogging earlier? Simply, because we haven’t been able to make the commitment. One thing that we always recommend is that if you can’t commit to your blog it’s probably best not to start and we took our own advice. However, the time has come where we’re confident in our commitment that the LexisClick blog will be kept up to date at least weekly, with all the latest musings of our online marketing team. Our team will be bringing you the latest on everything from SEO to Google Analytics, to the scores in our chocolate taste tests. We look forward to giving our readers a bit of an insight into the world of LexisClick online marketing as well as providing some useful and not so useful information along the way.
Here’s to the first of many posts….
