If you’re new to the world of online marketing, terms such as SEO and Google Analytics can seem like little more than gobbledygook. Even if your business has had a presence on the web for some time, many people, particularly smaller businesses, don’t fully understand the terms or the services offered by the likes of Google, and thus their websites aren’t working as well as they should for their business.

In a recent article for the Sydney Herald, Valerie Khoo explored how relatively few people knew about the power of Google to help boost sales and raise the bottom line. Many were scared off by the terminology, or reluctant to admit they didn’t fully understand it. But it’s vital that business owners don’t shy away from the useful tools available to help their online marketing strategy.

At LexisClick, we specialise in SEO and know just how important it is to your business. That’s why we work with you to fully understand your business’s needs and objectives. We also have experts in website analytics, including the increasingly ubiquitous Google Analytics tool, and can help you to get the best from its features.

Stephen Bavister, Director of LexisClick, said: “We’re aware that, like anyone working in the industry, it’s easy to get caught up in the jargon – which can be confusing for people unfamiliar with the terminology. That’s why we’re happy to explain things in layman’s terms and don’t expect that you have to understand all the jargon to get the most out of online marketing. We’re conscious that it’s easy to blind people with science; we take care not to do that.”

If you’d like more information about our services, please contact us.

Read the Sydney Herald article in full here:

www.smh.com.au/news/technology/search-for-sales-success/2009/04/14/1239474853817.html

B2B Online Marketing, Google Analytics, Marketing General, Search Engine Optimisation Google Analytics, Online Marketing, Search Engine Optimisation, SEO, Website Testing

At the TFMA (Technology for marketing and advertising) event at London Earls Court last week, there was an interesting presentation by Google on their Google Website Optimiser Tool.

We have been using this for a while now and it offers some really powerful features for website owners. It allows very accurate testing of webpage designs and means that users of the site will help to determine what works on the site and what doesn’t.

There are two types of tests that are available through Google Website Optimiser. A/B testing and multi variant testing. The advice from Google’s team, was that generally website owners should start with A/B testing and then move on to multi variant as a next step in the process.

A/B simple tests one web page against another or a number. It is best for testing more radical redesigns of a web page. Once you have been through this process multi variant testing will permit much more granular testing of elements. This might include the language used on buttons, changing logos and images used to represent process etc.

As the name would suggest multi variant testing allows the testing of multiple variations of a web page at the same time. This vastly speeds up the testing process and allows the system to calculate which design and copy variations perform the best in terms of driving conversion on a page.

Google gave examples of how they have used Google Website Optimiser to improve a number of their sites. Relatively minor changes on the Picassa homepage improved downloads by 30%.

It was also used on the Google Mail and Google Adwords sites to improve sign-ups. For example using the button text Try Adwords Now >> in place of a more standard call to action, improved sign-up by a significant percentage.

We’ll bring you more on Google Website Optimiser over the next few months, in the Google Website Optimiser category of the blog.

If you would like more information on it at the moment these websites will give you some good information on it:

The Google Website Optimiser – Main Site

The official Google Website Optimiser Blog

Google Website Optimiser is also available via your Google Adwords Console and is free to use.

We offer Google website optimiser testing as part of our Website Analytics Services. If you would like to find out more, you can contact our Web Analytics Team.

Happy testing.

Google Website Optimiser Google Website Optimiser, Usability Testing, Web Analytics, Website Testing

Anyone who’s serious about online marketing needs to know a thing or two about Search Engine Optimisation. Even, it emerges, the Queen. In a recent report for The Daily Telegraph, Julian Sambles, the Telegraph’s Head of Audience, conducted a review of how well the Queen’s new website would rank on search engines.

You may well think that for an institution as important as the Monarchy, they would be pretty spot on with their SEO. However, as Julian discovered, this was far from the truth. He found there were several problems with the site’s SEO (including, quite shockingly, not including the phrase “Queen Elizabeth” in the homepage’s keywords). He goes on to list the six key SEO problems with www.royal.gov.uk, including problems with the use of title tags and url structure.

This article got me thinking that it should be important reminder to any business with an online presence that they need to make sure their website is working in the best possible way for them. It’s imperative to understand the application of SEO correctly, as it is one of the most cost-effective elements of marketing strategy for many companies.

We are LexisClick Online Marketing have considerable experience in SEO for both large and small projects. To find out more about our SEO services, click here.

To read the full Daily Telegraph article, click this link:

http://www.telegraph.co.uk/technology/4601422/The-Royal-Website-The-Queens-new-website-SEO-review.html

Search Engine Optimisation Search Engine Optimisation, SEO, Website Testing