With this presentation we take you through a series of 12 digital marketing priorities, for you to evaluate and prioritise in relation to your business. You can also download the accompanying worksheets and action plan so that you have a prioritised list of opportunities for your business in 2012.

If you’d like help with any of the areas covered, please feel free to give us a call – we can arrange a FREE initial 1 hour consultation meeting to discuss your marketing needs.

Blogging for business, Email marketing, Online Marketing, Search Engine Optimisation content marketing, digital marketing, Email marketing, marketing action plan, optimisation, SEO

SEO FAQ 1 - What is Search Engine Optimization or SEO?

SEO are specialised techniques used to optimize your web site, to be Search engine friendly and achieve a good page ranking (PR).  Without proper optimization, the chances of placing highly in Search engine results (SERPs) for the keywords important to your business are low.

SEO FAQ 2 - Why is my site not showing up in the search engines, such as Google, BING, MSN, etc

There can be many reasons a web site doesn’t show up, or display well, in search engines results. Any of the following can affect on your web sites search engine positioning, and web traffic.

• You might not be using search engine optimized web design and copy
• Your site may not be readable by the search engines
• You may be missing information critical to properly index your webpage.
• Use of some scripts can prevent search engine spiders or bots from crawling your web site or reading its content.

SEO FAQ  3 -  “Organic  Seo” or “Natural SEO”

Organic SEO placement in search engine results (SERPs) means that the site displays well naturally in search results, with no need for paid inclusions such as PPC advertising. A site that has a good organic ranking is likely to be more stable in its long term search engine positions, with less likelihood of position changes due to new algorithms, frequently applied by Google and other search engines.

SEO FAQ4 -  Keyword research and SEO

Keyword research has a huge affect on web traffic, you need to know what your potential customers search for and which search phrases they use

At LexisClick we research the most important keywords (priority keyphrases) for each page you want to index and want to rank highly in search engines. From this we now know what keyword phrases are most searched for, and which are a waste of time.

SEO FAQ 5 -  What is search friendly design

Search friendly design means, to make a site that is easy for the search engines to read and index.

Search engines can’t read or index some of the following:

• Flash animation
• Java Scripts
• Many engines and directories hate Automated Submissions, many consider them SPAM and may ban your domain for their use.

If you’d like help with your digital marketing challenges from an agency that specialises in digital marketing get in touch.

We’re a full service digital marketing company based in Bournemouth, Dorset specialising in helping ambitious businesses achieve their objectives, through effective online marketing. Our services include web design, SEO services, advertising, email marketing and social media marketing.  If you’d like more information feel free to take a wander round our site, contact us or call 01202  788333.

B2B Online Marketing, B2C Online Marketing, Online Advertising, Online Marketing, Search Engine Optimisation keyword research, priority keyphrases, Search Engine Optimisation, SEO, SEO FAQs

The wonderful techie bods at Google have launched another tool to help improve the web – The Google Page Speed Online tool. The tool helps web masters and marketers to identify factors that could help improve their page load speeds – which in turn could help boost their SEO efforts.

Back in April 2010 Matt Cutts announced that Google were introducing page load speed as a factor in the SEO algorithm, as part of their ongoing mission to improve the web for users. It isn’t a major ranking factor, but it should still be an important consideration – more importantly it should be a consideration for you users – the faster your site performs the happier they’ll be.

Google are now supporting the page speed ranking factor with the Page Speed Online tool, to help website owners to identify and make the changes required.

So how can you use the tool?

You’ll can find the Page Speed Online Tool here:

http://pagespeed.googlelabs.com/

Just enter your web page url and then Analyse either desktop recommendations or mobile browser recommendations:

The tool doesn’t score how fast your site it, it just makes suggestions on where it can be improved. If you want to score you site this website is good and makes use of the Google Page test code base:

http://www.webpagetest.org

It is interesting and useful that Google have include mobile optimisation suggestions in the tool – and is important for webmasters to take into consideration with the massive growth and ongoing predicted growth in the smartphone market.

So will it help your SEO? It should help a little. Will it help your user’s experience – definitely – so you should use it to really get your site up to speed.

LexisClick is a Web Design and SEO company in Bournemouth, UK. Find out more about our SEO Services.

Search Engine Optimisation SEO, web page speed

If you’re remotely interested in online marketing and search engine optimisation, you’d have probably noticed all the buzz around Google Instant over the last couple of days. It has certainly got everyone talking in the world of SEO. It all started with an interesting dynamic Google doodle logo on Tuesday 7^th September. As usual the doom mongers are spelling the end of search engine optimisation. Here at LexisClick we are sure Google Instant will change SEO, however we’re confident it won’t kill it. Here are our reasons why: Read more…

Search Engine Optimisation Google, google instant, SEO

There aren’t many businesses nowadays who would argue that having good rankings on Google and the other leading search engines isn’t of value. However, there are only ten first page positions available in the natural listings for each search phrase and obtaining one of these top spots can take a lot of time and effort. Despite the obvious benefit of high rankings for relevant key phrases, quite a few businesses we come across still question whether going for the top search engine rankings is worth it.

If there are doubts in your mind whether going for first page search engine rankings really is essential for your business, here are 5 reasons why you should be making sure search engine optimisation (SEO) is high up your marketing agenda.

Read more…

Search Engine Optimisation Google, Search Engine Optimisation, SEO

If you’re new to the world of online marketing, terms such as SEO and Google Analytics can seem like little more than gobbledygook. Even if your business has had a presence on the web for some time, many people, particularly smaller businesses, don’t fully understand the terms or the services offered by the likes of Google, and thus their websites aren’t working as well as they should for their business.

In a recent article for the Sydney Herald, Valerie Khoo explored how relatively few people knew about the power of Google to help boost sales and raise the bottom line. Many were scared off by the terminology, or reluctant to admit they didn’t fully understand it. But it’s vital that business owners don’t shy away from the useful tools available to help their online marketing strategy.

At LexisClick, we specialise in SEO and know just how important it is to your business. That’s why we work with you to fully understand your business’s needs and objectives. We also have experts in website analytics, including the increasingly ubiquitous Google Analytics tool, and can help you to get the best from its features.

Stephen Bavister, Director of LexisClick, said: “We’re aware that, like anyone working in the industry, it’s easy to get caught up in the jargon – which can be confusing for people unfamiliar with the terminology. That’s why we’re happy to explain things in layman’s terms and don’t expect that you have to understand all the jargon to get the most out of online marketing. We’re conscious that it’s easy to blind people with science; we take care not to do that.”

If you’d like more information about our services, please contact us.

Read the Sydney Herald article in full here:

www.smh.com.au/news/technology/search-for-sales-success/2009/04/14/1239474853817.html

B2B Online Marketing, Google Analytics, Marketing General, Search Engine Optimisation Google Analytics, Online Marketing, Search Engine Optimisation, SEO, Website Testing

Anyone who’s serious about online marketing needs to know a thing or two about Search Engine Optimisation. Even, it emerges, the Queen. In a recent report for The Daily Telegraph, Julian Sambles, the Telegraph’s Head of Audience, conducted a review of how well the Queen’s new website would rank on search engines.

You may well think that for an institution as important as the Monarchy, they would be pretty spot on with their SEO. However, as Julian discovered, this was far from the truth. He found there were several problems with the site’s SEO (including, quite shockingly, not including the phrase “Queen Elizabeth” in the homepage’s keywords). He goes on to list the six key SEO problems with www.royal.gov.uk, including problems with the use of title tags and url structure.

This article got me thinking that it should be important reminder to any business with an online presence that they need to make sure their website is working in the best possible way for them. It’s imperative to understand the application of SEO correctly, as it is one of the most cost-effective elements of marketing strategy for many companies.

We are LexisClick Online Marketing have considerable experience in SEO for both large and small projects. To find out more about our SEO services, click here.

To read the full Daily Telegraph article, click this link:

http://www.telegraph.co.uk/technology/4601422/The-Royal-Website-The-Queens-new-website-SEO-review.html

Search Engine Optimisation Search Engine Optimisation, SEO, Website Testing