How important is it to have a good careers section on your website? Looking at the vast majority of small and medium sized businesses’ websites, the careers section is usually languishing as an afterthought to all the sales messages and service related information. Considering that for most businesses their people are their most important asset, shouldn’t they be making more of their website to help them attract the right people into their company?

We are in the process of revamping our careers section: we’re certainly guilty of neglecting it. As part of the process we have taken a look at several careers pages from leading employers in the UK. As with the websites in general  the quality of the careers sections vary quite significantly and it is very obvious which businesses are using their websites as an important tool in attracting the best people.

Two careers sections that really stood out for us were Innocent Drinks and McKinsey Consulting. Read more…

Marketing General recruitment, recruitment marketing