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	<title>LexisClick Online Marketing Blog &#187; Online Marketing</title>
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	<link>http://www.lexisclick.com/blog</link>
	<description>Online Marketing, SEO, Online Advertising and Web Analytics</description>
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		<title>Everyone needs a Marketing Plan &#8211; Presentation January 2012</title>
		<link>http://www.lexisclick.com/blog/everyone-needs-a-marketing-plan-presentation-january-2012/</link>
		<comments>http://www.lexisclick.com/blog/everyone-needs-a-marketing-plan-presentation-january-2012/#comments</comments>
		<pubDate>Thu, 19 Jan 2012 14:49:36 +0000</pubDate>
		<dc:creator>janetoglakci</dc:creator>
				<category><![CDATA[Marketing General]]></category>
		<category><![CDATA[business benefits]]></category>
		<category><![CDATA[marketing measurement]]></category>
		<category><![CDATA[marketing plan]]></category>
		<category><![CDATA[marketing planning]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[planning]]></category>

		<guid isPermaLink="false">http://www.lexisclick.com/blog/?p=1297</guid>
		<description><![CDATA[This presentation will take you through how to build a marketing plan in 6 Easy Steps.
It’s ideal if you:

have never been involved in marketing before and someone has asked you ‘to do’ some marketing


you work alongside  a maketing department and would like to understand more about what they do
are being told you need a marketing [...]]]></description>
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		<slash:comments>3</slash:comments>
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		<title>Changing the face of search?</title>
		<link>http://www.lexisclick.com/blog/changing-the-face-of-search/</link>
		<comments>http://www.lexisclick.com/blog/changing-the-face-of-search/#comments</comments>
		<pubDate>Wed, 03 Mar 2010 04:12:59 +0000</pubDate>
		<dc:creator>kathleeninglis</dc:creator>
				<category><![CDATA[Marketing General]]></category>
		<category><![CDATA[Search Engine Optimisation]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Yahoo!]]></category>

		<guid isPermaLink="false">http://www.lexisclick.com/blog/?p=261</guid>
		<description><![CDATA[The deal struck between Microsoft and Yahoo! Last week, which sees Yahoo!’s search facility being powered by Microsoft’s technology for the next ten years, could have big implications for the future of search.
Yahoo!’s website will use Microsoft’s Bing search engine as Microsoft endeavours to take a larger share of the search market from the über-search [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Viral vitals</title>
		<link>http://www.lexisclick.com/blog/viral-vitals/</link>
		<comments>http://www.lexisclick.com/blog/viral-vitals/#comments</comments>
		<pubDate>Mon, 15 Feb 2010 17:15:43 +0000</pubDate>
		<dc:creator>kathleeninglis</dc:creator>
				<category><![CDATA[Inspiration]]></category>
		<category><![CDATA[Marketing General]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[online video]]></category>
		<category><![CDATA[viral]]></category>

		<guid isPermaLink="false">http://www.lexisclick.com/blog/?p=219</guid>
		<description><![CDATA[Mystery abounds in the music world over the identity of iamamiwhoami, an unknown (or at least for the moment unrecognisable) artist taking YouTube by storm.
The mystery videos, which feature a distorted blonde female singing, have caught the eye of Shane Richmond at the Daily Telegraph, who wrote an interesting piece speculating as to the singer’s [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Conservative pledge to improve digital economy&#8217;s competitiveness</title>
		<link>http://www.lexisclick.com/blog/conservative-pledge-to-improve-digital-economys-competitiveness/</link>
		<comments>http://www.lexisclick.com/blog/conservative-pledge-to-improve-digital-economys-competitiveness/#comments</comments>
		<pubDate>Thu, 11 Feb 2010 14:34:05 +0000</pubDate>
		<dc:creator>kathleeninglis</dc:creator>
				<category><![CDATA[Marketing General]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Social media for business]]></category>
		<category><![CDATA[Web Design]]></category>

		<guid isPermaLink="false">http://www.lexisclick.com/blog/?p=184</guid>
		<description><![CDATA[I’ve just finished listening to a very interesting webcast by UK Shadow Chancellor George Osborne, during which he was asked about the competitiveness of the UK’s digital economy.
Osborne likened the development of super-speed broadband to that of canals, railways and road systems in centuries past, and I think that’s a fantastic analogy.
Should the Conservatives get [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Confidence returning to marketing</title>
		<link>http://www.lexisclick.com/blog/confidence-returning-to-marketing/</link>
		<comments>http://www.lexisclick.com/blog/confidence-returning-to-marketing/#comments</comments>
		<pubDate>Thu, 04 Feb 2010 13:37:38 +0000</pubDate>
		<dc:creator>kathleeninglis</dc:creator>
				<category><![CDATA[Marketing General]]></category>
		<category><![CDATA[Online Marketing]]></category>

		<guid isPermaLink="false">http://www.lexisclick.com/blog/?p=139</guid>
		<description><![CDATA[Confidence and optimism are returning to marketing budgets, the latest IPA/BDO Bellweather survey reports.
While marketing spend fell for the ninth quarter in a row in the final quarter of 2009, the rate of that fall was at its slowest for almost two years, since the first quarter of 2008.
The survey reports that 35% of the [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Don’t let fear of terminology harm your business</title>
		<link>http://www.lexisclick.com/blog/don%e2%80%99t-let-fear-of-terminology-harm-your-business/</link>
		<comments>http://www.lexisclick.com/blog/don%e2%80%99t-let-fear-of-terminology-harm-your-business/#comments</comments>
		<pubDate>Fri, 24 Apr 2009 07:33:59 +0000</pubDate>
		<dc:creator>kathleeninglis</dc:creator>
				<category><![CDATA[B2B Online Marketing]]></category>
		<category><![CDATA[Google Analytics]]></category>
		<category><![CDATA[Marketing General]]></category>
		<category><![CDATA[Search Engine Optimisation]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Website Testing]]></category>

		<guid isPermaLink="false">http://www.lexisclick.com/blog/?p=122</guid>
		<description><![CDATA[If you’re new to the world of online marketing, terms such as SEO and Google Analytics can seem like little more than gobbledygook. Even if your business has had a presence on the web for some time, many people, particularly smaller businesses, don’t fully understand the terms or the services offered by the likes of [...]]]></description>
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		<slash:comments>0</slash:comments>
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