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	<title>LexisClick Online Marketing Blog &#187; Google Website Optimiser</title>
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	<description>Online Marketing, SEO, Online Advertising and Web Analytics</description>
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		<title>Google Website Optimiser &#8211; The story from Google</title>
		<link>http://www.lexisclick.com/blog/google-website-optimiser-%e2%80%93-the-story-from-google/</link>
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		<pubDate>Tue, 03 Mar 2009 08:44:30 +0000</pubDate>
		<dc:creator>stephenbavister</dc:creator>
				<category><![CDATA[Google Website Optimiser]]></category>
		<category><![CDATA[Usability Testing]]></category>
		<category><![CDATA[Web Analytics]]></category>
		<category><![CDATA[Website Testing]]></category>

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		<description><![CDATA[At the TFMA (Technology for marketing and advertising) event at London Earls Court last week, there was an interesting presentation by Google on their Google Website Optimiser Tool.
We have been using this for a while now and it offers some really powerful features for website owners. It allows very accurate testing of webpage designs and [...]]]></description>
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