SEO fit for a Queen
Anyone who’s serious about online marketing needs to know a thing or two about Search Engine Optimisation. Even, it emerges, the Queen. In a recent report for The Daily Telegraph, Julian Sambles, the Telegraph’s Head of Audience, conducted a review of how well the Queen’s new website would rank on search engines.
You may well think that for an institution as important as the Monarchy, they would be pretty spot on with their SEO. However, as Julian discovered, this was far from the truth. He found there were several problems with the site’s SEO (including, quite shockingly, not including the phrase “Queen Elizabeth” in the homepage’s keywords). He goes on to list the six key SEO problems with www.royal.gov.uk, including problems with the use of title tags and url structure.
This article got me thinking that it should be important reminder to any business with an online presence that they need to make sure their website is working in the best possible way for them. It’s imperative to understand the application of SEO correctly, as it is one of the most cost-effective elements of marketing strategy for many companies.
We are LexisClick Online Marketing have considerable experience in SEO for both large and small projects. To find out more about our SEO services, click here.
To read the full Daily Telegraph article, click this link:
