UK Search Engine & Social Network Rankings – Top 10
December 13th, 2011
Some useful Google search shortcuts.
December 12th, 2011
Here are some really useful Google search shortcuts for you, all you need to do type the following into Google!
site:www.example.com/ – Indexed pages in your site
allinurl:www.example.com/ – Pages that refer to your site’s URL
link:www.example.com/ – Pages that link to your site
cache:www.example.com/ – The current cache of your site
info:www.example.com/ – Information Google has about your site
related:www.example.com/ – Pages that are similar to your site
Marketing General, Online Marketing, Search Engine Optimisation
Social media instructions – where should you post your status?
December 2nd, 2011
Mobile Email Design
November 30th, 2011
On checking our email stats recently I noticed that a fair proportion of those receiving our newsletter will be reading it on a mobile. According to stats from comScore around 20% could be reading it on a smartphone and if your target audience includes professionals from the business market, that number could be even higher.
Here are a few tips that I’ve come across recently.
Use a large font size. Mobile readability requires larger fonts than those used in email for desktop consumption. An iPhone’s iOS, will automatically adjust any font to its minimum 13-point standard. An even-larger font is recommended for body copy – 14-point minimum, along with a 22-point minimum for headlines.
Keep things simple. A streamlined screen makes it easy for a mobile user to do what they want to do. So resist the urge to load the screen with complex navigation bars, social sharing buttons and calls to action. Also consider single-column layouts that de-clutter small screens.
Choose colour palettes carefully. White text on a gray background might look elegant on a desktop monitor; but in the battery-drained, low-contrast atmosphere of a mobile device, it could be virtually impossible to read.
Consider ergonomics. Since most of us operate smartphones with a single hand, place important navigation and social sharing buttons within easy reach of a user’s thumb.
Finally by observing how your email messages render on a range of screens, you can make it easier for subscribers to engage with you.
If you’d like a customised email design for your company give us a call on 01202 788333.
Is social media right for my business
November 24th, 2011
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Everybody is talking about it. Social media is the latest technique in every marketing department’s hit list. Even though the research says that the majority of us are regularly using social media many businesses don’t understand how to make the most of it for their marketing.
Whether or not your business currently embraces social media, all the research makes a strong case for every business to evaluate social media opportunities.
Source Hubspot Inbound Marketing Strategy 2010
At LexisClick we’ve successfully implemented social media campaigns for a number of our clients. If you need help getting your social media off the ground, contact us for a free impartial discussion on how social media could benefit your business.
Download our social media whitepaper
Key social media stats
November 24th, 2011
The following infographic shows some key stats from the Econsultancy report which was published earlier in November. (State of Social Report 2011).
We’d love to hear about what you measure in your social media metrics… drop us a line. From the Social Media Team at LexisClick.
B2B Online Marketing, Blogging for business, Online Marketing, Social Media Marketing
The struggle with social media measurement continues
November 24th, 2011
A recent report from Econsultancy states that companies are still grappling with the isue of measuring social media (SM), though fewer are reporting that they are unable to measure ROI (37%) compared with 47% last year.
The three most important SM metrics reported are direct traffic from SM sites, brand awareness, and customer engagement, which have little to do with ROI! See the table below fo breakdown of responses…
From The Social Media Team at LexisClick
Blogging for business, Marketing General, Social Media Marketing
LexisClick’s digital dozen
November 17th, 2011
Doing well in search engine rankings is always a bit of a mystery to an outsider, but here are some simple things that you can take care of yourself which will help your website do better.
- Make sure the content on your site is original to you
- Don’t copy content, it’s known as duplicate content , whether this is on a page or across your site or both, as Google will penalise you for it
- Do ensure that page content, the page heading and the page title tag match the search queries you want the page to do well for
- Avoid unnatural language on a page, or overuse of a particular word or phrase in an attempt to optimise for SEO – first and foremost you want to appeal to your customers
- If you’ve got advertisements on your website avoid a high amount of inappropriate adverts, especially high on the page, particularly when they don’t match the search queries a page does well for
- Avoid a high percentage of boilerplate or standard content – that’s repeat content on every page, again this might be picked up as duplicate content
- Using free tools from Google called Google Analytics and Google Webmaster tools, you can look for high bounce rates on page or website (this is when a visitor enters the website and leaves without continuing to view other pages) as this can indicate irrelevant content
- Try to avoid a low click through percentage from Google’s results pages either for page or site
- Increase visit times to a page or website by regularly updating copy and making sure it’s interesting and relevant
- A low percentage of users returning to a website can indicate that content isn’t updated regularly or that it’s not original
- Get quality inbound links to a page or site, as this indicates it’s a good source of information
- Use social media to promote pages on your site or your website, both Bing and Google have stated in interviews that their search results are positively affected by social media such as Tweets, Facebook and +1s.
Use social media to promote pages on your site or your website, both Bing and Google have stated in interviews that their search results are positively affected by social media such as Tweets, Facebook and +1s.
If you’d like a free SEO and social media audit, and for more information on how you can improve your online marketing give us a call on 01202 788333
B2B Online Marketing, Google Analytics, Marketing General, Online Advertising, Online Marketing, Search Engine Optimisation
How we went about designing a new look and feel for Smithfield Nursery..
November 14th, 2011
If you’d like to refresh your brand, or want to inject new life into your marketing materials – give us a call!
Email marketing, Inspiration, LexisClick News, Marketing General, Online Advertising, Uncategorized, Web Design, design
Technology marketing
November 3rd, 2011
If you’re trading in the technology sector the infographic that we came across in The Marketer (November/December 2011), will be of interest to you.
