Happy EasterLexisClick Online Marketing will be closed for Easter on Friday 22nd and Monday 25th April.
We’ll be open for business as usual on Tuesday 26th April.
We’d like to wish all our clients, readers and followers a very happy and relaxing Easter.
We are currently recruiting for an exceptional writer with a proven flair for creating engaging articles and copy. You’ll need to know your way around blogs, wikis, Twitter and Facebook with commercial experience of writing on a variety of business and consumer topics.
If you are looking for the next step in your career and love writing for the web, this could be your perfect opportunity.
We are offering a competitive salary and a choice of either full or part time roles.
Please contact careers[at]lexisclick.com, with your CV and examples of your work.
This morning I have been reading an interesting article in a relatively new digital marketing magazine figaro digital, by Alan Moore the founder of an engagement consultancy SMLXL. (Yes I was reading a print magazine… a well earned rest from the monitor and iphone!!). The article looks at the explosion and importance of social media in today’s connected society. Using a number of intellectuals’ writings throughout history, there was a clear message of the importance of community and relationships in our sense of identity. It is actually our engagement and relationships with others that forms our individual identity. To sum this up, he used Carl Jung’s famous quote “I needs We to truly be I”.
The importance of community and to our sense of self, explains why social media has exploded. The resounding message for all of us marketing our businesses online is the importance of engagement and relationships when marketing in our online information age.
Just as when you visit a shop, restaurant or pub, that you frequent regularly, you are recognised and pass the time of day with the staff, it improves the experience and helps you develop a relationship with the business. You’ll probably also find that you will feel a closer connection with the businesses that really stand out in your life. It is likely that you feel a connection with other customers of those businesses, in some way they are like you and enjoy similar experiences. In turn these are the businesses that you’ll enjoy visiting on a regular basis and are likely to recommend to others.
This is really what social media marketing is all about. In an online world where you don’t have to converse with your customers for them to buy from you, it is very easy for them to become anonymous and for you to become detached from their real needs.
This makes developing engagement with your customers and potential customers and having conversations with them so important. If you can develop the community where you can converse with your customers and listen to their needs and where they can speak with other customers and develop a relationship around your business it helps your business stand out from all the others competing for the same customers. It gives your customers trust in your business and helps them develop a relationship with your brand. And ultimately relationships and a sense of community are fundamental elements of the human race.
Developing relationships takes time. You don’t win trust overnight. However, working on this will build very strong foundations and develop real conversations with your customers and potential customers. If you are really listening to your customers and developing your business based on what you learn, there is no doubt that your business will benefit hugely. It will give you the competitive edge over those that aren’t investing the time to develop the relationships.
LexisClick Online Marketing has just finished the redesign of the website for action group Save Historic Newmarket.
The group was formed in 2008 to protect the identity of the home of British horse racing and originally their website’s primary purpose was to house a petition against a planned development in the town. However, the group grew in prominence, and decided a new, more functional website was needed. So they called upon the expertise of the web design team here at LexisClick to help.
We knew the action group wanted a website that was easy to navigate and cleanly laid out to clearly communicate the group’s aims and objectives. Clear, easy to read text and obvious calls to action were also required.
After working closely with Save Historic Newmarket, the new site was launched this month. The clean layout, with a green-grey colour palette to reflect the horse racing theme, makes good use of racing imagery and the action group’s logo.
Stephen Bavister, Managing Director of LexisClick, commented: “We’re pleased to help the team of Save Historic Newmarket with launching a site that they can use to host their petitions, run their campaigns and help them to maintain the unique quality of Historic Newmarket.”
See the results of the redesign at: http://www.historicnewmarket.co.uk
And find out how LexisClick can help with your web design here.
LinkedIn are calling for more recommendations for Captain Sullenberger, the US Airways Captain who expertly landed his aircraft into the Hudson River following a serious problem with one of the engines.
The online business networking platform that allows users to post their online CVs and network online, includes a recommendation system. LinkedIn are suggesting that Captain Sullenberger, who has a profile on the site, should have a lot more recommendation against his profile following his recent actions.
Passengers on the US Airways flight praised the actions and courage of the pilot. It is clear from his LinkedIn profile that if anyone had the experience to handle this situation it was Captain Sullenberger. His public profile as posted on the LinkedIn blog clearly shows his experience in aircraft safety.
LinkedIn are calling for more recommendations of Captain Sullenberger through his LinkedIn profile following his courageous handling the of the incident.
Tim Berners Lee, the inventor of the World Wide Web, announced this weekend the formation of a new organisation dedicated to studying how the web works and expanding access to the billions of people who can’t get online today. The World Wide Web Foundation kicked off with $5 million in support from media funders the Knight Foundation.
The question is whether another organisation can really make a difference? With so many web organisations in existing there are a number of observers suffering from organisation fatigue. However, with Berners Lee standing in the industry it will be interesting to see what he can do. The Word Wide Web Foundation has an ambitious remit and if it is successful should provide a lot of benefit.
The Foundation launched with a three part plan, including:
What do these actually mean? Web science and research almost involves developing a new science to explore the complex system of the web that combine the cross science disciplines incluiding social science and computer science as well as creating a curriculum for other Web Scientists to be trained around the world.
Web technology and practice involves the advancement of web standards and Web for Society has very noble aim “To learn from people in socially or economically deprived communities how the Web can better serve them.”
Concerns have been expressed in a number of camps, especially regarding the addition of more layers of problems on top of initiatives already being undertaken by a number of other organisations.
The cause has some ambitious aims for thorny issues, with the people involved and strong backing it will be interested to see the progress that is made.
Google has surprised everyone by launching a new browser called “Chrome.” Not least Mozilla, as it was previously one of the primary funding partners of the Firefox browser. With Chrome Google has directly entered into competition with Microsoft’s IE . The browsers main focus is handling applications such as Google web based office products, video clips and online gaming.
With its own browser Google will have far more control over the compatibility of its products with the browser in which they will be used. Too high a risk was probably identified in leaving the browser market share to Microsoft, as it would be too simple for them to not fully support Google’s software in favour of their own. At the moment statistics reveal that IE has the majority market share with 58% and then FireFox with 19%. It looks like Google has set its sights on winning a large share of the browser market to go with the monopolising of the search market with its massive 64.1% share.
Google used clever marketing to reveal its launch of Chrome by publishing a comic book in one of the websites which keeps tracks of the company. You can view comic here http://www.google.com/googlebooks/chrome/index.html, to get an insight into how Google evolved to develop this browser. Google has always abided by its policy “Launch Early and Iterate” with the launch of the beta version of Chrome for Windows already available for download.
To try out Chrome, you can download from http://www.google.com/chrome
