The business benefits of design from LexisClick Online Marketing, based in Bournemouth.
Research conducted by the Design Council found that over a third of the UK’s fastest-growing businesses see design as integral or significant. Here at LexisClick we believe that any business that undervalues the importance of design may be missing out on vital opportunities.
Design can bring a range of commercial benefits if integrated across your business:
- a stronger identity for your business
- improved market position relative to your competitors
- increased sales of your products or services
- greater customer loyalty and fewer customer complaints
All businesses can benefit from an accessible and easy-to-use website, which comes out of good design. Online customers who find your website intuitive are much more likely to purchase from you and revisit your website in the future.
When planning your website, you should think about how your users will want to interact with your site. Attractive and accessible design, ease of navigation, well written content, clear ‘call to actions’ and well designed e-commerce functionality will all make a difference to how effective the site is. At LexisClick Online Marketing we can help you model different customer journeys for each of your target segments so that you use this insight to help define your site map, information and structure.
User-centred website development should include the following steps:
- Understanding your business objectives and how this will affect your website – for example, are there certain requirements that will have an impact on the usability of your website?
- Building ‘wireframe’ models of the website and other mock-ups that can be used to test the ‘look and feel’ of the website prior to full development
- Thinking about ‘persuasive design’ and how your website will support the customer to achieve certain goals on your website – eg a purchase or online registration
- Designing, building and testing – this should be an iterative process that moves towards more functional prototypes and the final ‘live’ website. At this stage, you should aim to use expert evaluation alongside further user testing to ensure your understanding of the user all the way up to launch
At LexisClick our Bournemouth team of web designers love producing sites that are good to look at and great to use. We put a lot of time and effort into planning the websites we design. We start with your target audiences and what they are looking for, then we look at the key messages you want to communicate. Only when this is planned and agreed, do we let our creative web designers loose on making your website look fantastic. When it comes to building your site, our team cover a range of technologies, including the latest content management systems, ecommerce systems and we specialise in building sites in php.
If you’d like us to help you design and build a website, that’s easy to find, a pleasure to use, the first to return to and regularly recommended – give us a call.
We’re a full service digital marketing company based in Bournemouth, Dorset specialising in helping ambitious businesses achieve their objectives, through effective online marketing. Our services include web design, SEO services, advertising, email marketing, design and social media marketing. If you’d like more information feel free to take a wander round our site, contact us or call 01202 788333.
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