We’re very excited to announce that the new website has gone live here. Designed by Candy Black and built by LexisClick the new website has full content management to meet the requirements of the client and upcoming fashion events.
As we have been busy SEO and online marketing ninjas, we have barely had time to properly settle in to our new offices and after nearly a year here we decided it was time that we did a little bit of decorating. We have started with a dash of ‘Lex-ification’, using a frosted vinyl application on our full length interior glass walls in the reception area and meeting room.
If you have analytics set up on your website, but are a ‘casual visitor’ to it, chances are, you are losing conversions from people accessing your site. Think of it as a bucket of water… if you are carrying it down a hill without looking, and you know that there was water in it when you left the well, how would you know there is not a hole in the bottom and the bucket won’t be empty when you get home?
In our upcoming seminar, we will show you how to get the most out of Google Analytics and how it is such an important tool in understanding your website’s visitors and then using that knowledge to reduce the ‘bounce rate’ and increase conversions.
‘Getting the most out of your web analytics’ is being held at the Norfolk Royal, Bournemouth on 26 April from 8:00 to 10:30. To join us for breakfast and attend this FREE and compelling seminar, click here
Google Analytics, LexisClick News, Online Marketing, Website Analytics
We are pleased to announce that we have won the contract to work our SEO magic for kids crafts supplies specialists, Crafty Capers, on their existing website (www.littlecraftybugs.co.uk ). Crafty Capers supply an excellent range of kids crafts, including Pirate Crafts, Princess Crafts, Pipe Cleaners, pom poms and many other children’s crafts.
We have had great fun in the office with their craft supplies, making all sorts of things and being kids for the afternoon, including a crown for the best tea maker, and ninja bugs for the SEO team. Their craft supplies are not just great for kids, but as we have proved, people of all ages can enjoy getting crafty!
If you see our MD, Stephen Bavister – or the mini – behaving erratically please let us know… photographic evidence will gain you extra brownie points!! If you like the look and are interested in giving your company vehicle a facelift please give us a call on 01202 78833.
If you’d like to refresh your brand, or want to inject new life into your marketing materials – give us a call!
Design, Email marketing, Inspiration, LexisClick News, Marketing General, Online Advertising, Uncategorized, Web Design
No email address is permanent. People change jobs, job titles, switch Internet providers, or abandon their accounts in an attempt to avoid spam. You need to stay ahead of these changes by conducting regular data cleansing of your email lists to ensure a low rate of bounce backs and a high rate of email deliverability.
The quality of data in your marketing database can make a big difference to the return on investment (ROI) you get from your sales and marketing campaigns. Without regular cleansing you’ll have a large database of customer email addresses, but many of those emails will be duplicates, invalid, dead, or bogus, and your bounce-rate will be high. By maximising your email deliverability and keeping a clean list you’ll improve your sender reputation and avoid being blacklisted by major ISPs.
There’s a real business case for investing in data cleansing when you consider the following example.
If you cleanse a data base with 50,000 names in it, by improving the quality of that data by 10% you’ll expose your offer to 5,000 additional prospects. With a 5% conversion rate, that translates to 250 more purchases (or downloads, or visits to your site, or whatever other activity you’re promoting).
Best practice tips
1. Remove duplicates and process incorrect addresses. Duplicate email addresses should be automatically removed and emails with incorrect syntax flagged. Rather than removing incorrect email addresses permanently, store them as inactive records, this will allow you to access and correct them individually in future customer support inquires.
2. Handle unsubscribe requests as soon as they’re received.
3. Process soft and hard bounces as they happen. Repeated soft bounces should be treated as hard bounces and removed from your active lists. Hard bounces should be removed as they happen, ignoring them is a quick way to destroy your reputation.
4. Handle email replies and complaints individually. Regardless of how clear your unsubscribe instructions are, or information on where to contact you is, your recipients will push the ‘Reply’ button to ask you general questions, make unsubscribe requests that cannot be captured automatically, or request customer support for completely unrelated reasons.
5. Consider sending out a questionnaire to your subscriber list, asking them to update their details and to let you know what they’d like to receive information on. You can always incentivise the survey in order to increase response rates. This way you’ll have an opted in subscriber list who are really engaged with your company.
Most of the above best practices should be handled by a reputable email provider. If you’re processing duplicates, incomplete addresses or bounce errors manually, you’re already falling behind and missing out on those additional sales opportunities.
If you’d like help with your email marketing, or you’d just like to have a chat to see what we can do for you, go to www.lexisclick.com/email or call us on 01202 788333.
B2B Online Marketing, Email marketing, LexisClick News, Marketing General, Online Marketing
Happy EasterLexisClick Online Marketing will be closed for Easter on Friday 22nd and Monday 25th April.
We’ll be open for business as usual on Tuesday 26th April.
We’d like to wish all our clients, readers and followers a very happy and relaxing Easter.
Wednesday 11th May 2011, AFC Bournemouth
2 FREE Advanced workshops – Learn about the latest digital marketing techniques
These FREE workshops will provide you with a fast track understanding of the digital landscape, trends and the impact of these on consumers, industry best practices and standards, things to consider when implementing digital campaigns, as well as new and innovative uses of technology in advertising.
The workshop format will enable you to build an action plan for your business, to share experiences and explore common areas of concern… or confusion… in the adoption of digital marketing tools.
Topics covered will include:
We’ve split the day into two to make it as relevant and as focused as possible for you.. so if you’re trading in the B2B sector come and join us for breakfast at 8.00am for a 8.30am start. Or if you’re a retail e-commerce business come and join us for lunch at 12.00pm for a 12.30pm start.
To reserve your place visit www.lexisclick.com/events
When we last worked with FasterOnline we tripled their sales in a three year period, but they wanted to try out a bigger agency to see if the grass was really greener on the other side. But now after 6mths they’re back!! So we’re looking forward to lots of exciting development work, SEO and adwords to take them to the next level…!
