If you’d like to refresh your brand, or want to inject new life into your marketing materials – give us a call!
Email marketing, Inspiration, LexisClick News, Marketing General, Online Advertising, Uncategorized, Web Design, design
No email address is permanent. People change jobs, job titles, switch Internet providers, or abandon their accounts in an attempt to avoid spam. You need to stay ahead of these changes by conducting regular data cleansing of your email lists to ensure a low rate of bounce backs and a high rate of email deliverability.
The quality of data in your marketing database can make a big difference to the return on investment (ROI) you get from your sales and marketing campaigns. Without regular cleansing you’ll have a large database of customer email addresses, but many of those emails will be duplicates, invalid, dead, or bogus, and your bounce-rate will be high. By maximising your email deliverability and keeping a clean list you’ll improve your sender reputation and avoid being blacklisted by major ISPs.
There’s a real business case for investing in data cleansing when you consider the following example.
If you cleanse a data base with 50,000 names in it, by improving the quality of that data by 10% you’ll expose your offer to 5,000 additional prospects. With a 5% conversion rate, that translates to 250 more purchases (or downloads, or visits to your site, or whatever other activity you’re promoting).
Best practice tips
1. Remove duplicates and process incorrect addresses. Duplicate email addresses should be automatically removed and emails with incorrect syntax flagged. Rather than removing incorrect email addresses permanently, store them as inactive records, this will allow you to access and correct them individually in future customer support inquires.
2. Handle unsubscribe requests as soon as they’re received.
3. Process soft and hard bounces as they happen. Repeated soft bounces should be treated as hard bounces and removed from your active lists. Hard bounces should be removed as they happen, ignoring them is a quick way to destroy your reputation.
4. Handle email replies and complaints individually. Regardless of how clear your unsubscribe instructions are, or information on where to contact you is, your recipients will push the ‘Reply’ button to ask you general questions, make unsubscribe requests that cannot be captured automatically, or request customer support for completely unrelated reasons.
5. Consider sending out a questionnaire to your subscriber list, asking them to update their details and to let you know what they’d like to receive information on. You can always incentivise the survey in order to increase response rates. This way you’ll have an opted in subscriber list who are really engaged with your company.
Most of the above best practices should be handled by a reputable email provider. If you’re processing duplicates, incomplete addresses or bounce errors manually, you’re already falling behind and missing out on those additional sales opportunities.
If you’d like help with your email marketing, or you’d just like to have a chat to see what we can do for you, go to www.lexisclick.com/email or call us on 01202 788333.
B2B Online Marketing, Email marketing, LexisClick News, Marketing General, Online Marketing
Happy EasterLexisClick Online Marketing will be closed for Easter on Friday 22nd and Monday 25th April.
We’ll be open for business as usual on Tuesday 26th April.
We’d like to wish all our clients, readers and followers a very happy and relaxing Easter.
Wednesday 11th May 2011, AFC Bournemouth
2 FREE Advanced workshops – Learn about the latest digital marketing techniques
These FREE workshops will provide you with a fast track understanding of the digital landscape, trends and the impact of these on consumers, industry best practices and standards, things to consider when implementing digital campaigns, as well as new and innovative uses of technology in advertising.
The workshop format will enable you to build an action plan for your business, to share experiences and explore common areas of concern… or confusion… in the adoption of digital marketing tools.
Topics covered will include:
We’ve split the day into two to make it as relevant and as focused as possible for you.. so if you’re trading in the B2B sector come and join us for breakfast at 8.00am for a 8.30am start. Or if you’re a retail e-commerce business come and join us for lunch at 12.00pm for a 12.30pm start.
To reserve your place visit www.lexisclick.com/events
When we last worked with FasterOnline we tripled their sales in a three year period, but they wanted to try out a bigger agency to see if the grass was really greener on the other side. But now after 6mths they’re back!! So we’re looking forward to lots of exciting development work, SEO and adwords to take them to the next level…!
LexisClick recently re-launched Rock Recruits – a revolutionary service for online recruitment advertising for their client Rock Recruitment. Rock Recruits, which can be found at www.rockrecruits.net, allows business to publish their vacancies to over 9 million active viewers searching for the next career move across a range of leading UK job sites.
LexisClick helped Rock Recruitment develop this advertising platform to market it as a stand-alone service, which publishes vacancies across the leading UK job sites, with massive cost savings to customers in comparison with advertising directly with job sites.
“LexisClick are very proud to have worked with Rock Recruitment on re-launching their Rock Recruits service. We have made the site easier to use and made it a much stronger proposition to help get it out to a lot more businesses across the UK, so they can benefit from the massive cost savings it provides. We have used it ourselves for our own vacancies and it has generated a very good response with very good quality candidates at a much better price point than when we have advertised with job boards directly” commented Stephen Bavister MD at LexisClick.
Angela Fletcher –
“LexisClick have been great to work with. They made the positioning clear and simple and suggested a number of ways that we can enhance the service we offer through Rock Recruits that we’ll be working on over the coming 12 months. Compared with other digital agencies I have worked with in the past, LexisClick have been a dream to work with and supported us at every step of the way”
If you are interested in our web design services please contact us or call us on 01202 961336.
LexisClick Online Marketing has recently updated its Google Adwords Certified Company status to Google Adwords Certified Partner.
Google have made a number of significant updates to their Google Adwords advertising platform over the past 2 years, with a number of enhanced features. As a result of this they have updated their qualification criteria and launched a new set of exams for certified partners.
Stephen Bavister, Managing Director of LexisClick commented, “Google Adwords management is a very important area of service for LexisClick as it is often one of the primary online advertising channels for our clients. Ensuring our skills are completely up to date is essential. We are very pleased that Google has launched a new set of more challenging qualifications to help businesses such as ours deepen our knowledge of the Google Adwords platform. We are very proud to have been awarded Google Adwords Certified Partner status.”
LexisClick Online Marketing is able to offer a number of Google Adwords related services from one-off campaign optimisation consultancy to ongoing monthly account management services. LexisClick offer simple flat fee monthly management packages, making their services very cost effective for most Google Adwords advertisers.
LexisClick Online Marketing was set up in 2006 to help ambitious businesses grow significantly through harnessing the marketing power of internet technology and online communities. LexisClick’s services include SEO, online advertising, social media management and web design and have helped a number of clients grow very successfully over the past 4 years.
If you are interested in finding out more about LexisClick’s online marketing or Google Adwords management services, please contact us
LexisClick Online Marketing will be closed for Easter on Friday 2nd and Monday 5th April. We’ll be open for business as usual on Tuesday 6th April.
We’d like to wish all our clients, readers and followers a very happy Easter.
LexisClick Online Marketing have recently completed work on a tasty project – a blog for Moroccan hotel and travel site Morocco Gateway.
Morocco Gateway is a site with the mission to provide independent and reliable information and advice on a range of Moroccan riads and hotels, which negotiates special discount rates at a wide selection of hotels and riads in locations such as Marrakech and Fez. The site, which is administered by LexisClick, has been running since 2006, and after a conversation with LexisClick’s MD Stephen Bavister, Tim Evans, Managing Director of Morocco Gateway, decided to launch a blog. LexisClick were only too happy to help. Read more…
We are currently recruiting for an exceptional writer with a proven flair for creating engaging articles and copy. You’ll need to know your way around blogs, wikis, Twitter and Facebook with commercial experience of writing on a variety of business and consumer topics.
If you are looking for the next step in your career and love writing for the web, this could be your perfect opportunity.
We are offering a competitive salary and a choice of either full or part time roles.
Please contact careers[at]lexisclick.com, with your CV and examples of your work.
