We love ‘to be’ and ‘to get creative’ – here’s a design project that we’ve worked on recently. The brief was to create a stand out look and feel for a Women’s only networking group, aimed at management professionals and business owners. The organisers wanted a creative solution that would help them stand out in a busy market place. The design together with the positioning statement incorporates both the fun element of the group and its educational purpose.
To date the concept has been used on their marketing collateral, email template, pull up banner stands and business cards.
To find out more about our Marketing Services click here.
If you’d like us to give you a fresh look contact the Design Team at LexisClick on 01202 788333.
Mystery abounds in the music world over the identity of iamamiwhoami, an unknown (or at least for the moment unrecognisable) artist taking YouTube by storm.
The mystery videos, which feature a distorted blonde female singing, have caught the eye of Shane Richmond at the Daily Telegraph, who wrote an interesting piece speculating as to the singer’s identity, while music bloggers and fans are busy trying to guess the puzzle.
Viral videos are of course, nothing new. In fact, they predate sites such as YouTube and Google Video, originally being emailed and forwarded on from one friend to another. With the exponential grow of video and social networking sites, the popularity of virals exploded, and we all have our own particular favourites that we remember months or even years after we first clicked on them.
It goes without saying that virals can be amazing marketing tools – think of the Cadbury’s drumming Gorilla, for example, viewed more than a million times – but what makes a really good viral?
First, and most important, content is king. Humour is vital, of course, but funny is not the only thing that matters – your content should also be suitably different, unlike anything a viewer has seen before, which will make them more likely to want to talk about what they’ve seen, share it with their colleagues and friends.
Your viral content has also got to be something most people can identify with. For example, if you are selling a piece of high-level computing equipment, the ‘geek’ jokes that go down well among your colleagues might not have enough mass appeal for a wider audience (for that read your target customers) to find humour or that word-of-mouth factor in.
The guessing-game element from the iamamiwhoami videos acts as a perfect hook, as bloggers love having a mystery to solve. Names being tossed into the ring as potential stars of the campaign include Little Boots and Christina Aguilera, and if one of them turns out to be the true star, there will be much loved kudos for the blogger who named them first.
Short and sweet is another often-told message about viral videos. Put yourself in your target audience’s shoes: perhaps they’re sneaking a five minute break at work, or are sent a link to your viral campaign in an inbox containing 40 other messages. Remember time is precious – videos of two to three minutes are more likely to be watched and shared than an eight-minute epic, no matter how well produced or funny it is.
We want to know what your favourite virals are – what stands out to you? Among mine are the hilarious FAIL blog and the Where The Hell Is Matt? series featuring Matt Harding dancing all over the world.
Let us know your favourite virals by leaving a comment on this thread!
We’ve got that Friday feeling at LexisClick and while sharing our favourite music, some of our team members from Poland unearthed this fabulous little number. Originally performed by Czech comedian Ivan Mladek back in 1978, the song was revived back in Poland a couple of years ago and became a surprise hit. We love it so much we just have to share it with you.
Be sure to check back next week for the latest online marketing and SEO news. But for now, sit back and enjoy:
I’ve just finished reading a great little book by Marty Neumeier (author of The Brand Gap) in which he provides his ‘whiteboard overview’ for businesses. Now I don’t wish to contravine the copyright laws so I cannot go into detail here but this book is great for dipping into for pearls of wisdom and making you think about how and what should make your business different.
This differential though is primarily focused on your marketing and branding getting you to think and question your motives, thoughts and how different your business really is – or is going to be. Something we all need to consider is our USP (Unique Selling Proposition) and more often than not we are not unique…so this book will help you to discover your difference.
Certainly a good stocking filler for Christmas…and if you can’t wait that long see here for some inspiration – www.neutronllc.com/ideas/innovation_funnel
