Fast on the heels of our LinkedIn Cheat Sheet comes one for Twitter. This  includes useful tips and explanations of the most popular terms and icons. Statistics for Twitter are more difficult to track down but Twitter themselves state that they have 175 million users worldwide – though how many of these are active accounts is debateable.

Love it or hate it you shouldn’t be ignoring it!

Twitter Cheat Sheet 2

B2B Online Marketing, Blogging for business, Marketing General, Online Advertising, Online Marketing, Social Media Marketing

LinkedIn has 152 million users worldwide, with approximately one million new members joining every week. Get up to speed and join in the fun with this jargon buster!

LexisClick LinkedIn Cheat Sheet 2

B2B Online Marketing, Blogging for business, Marketing General, Online Advertising, Online Marketing, Uncategorized

We stumbled across a Google+ cheat sheet on Mashable.com The cheat sheet includes most of the common syntax, hotkeys and tips you need to know to use Google+ Cheat Sheet. Let us know if you find this useful, or if you’ve found any other cheat sheets that you’d like to share…!

Blogging for business, Marketing General, Online Advertising, Online Marketing cheat sheets, Google

We use it for fun, we use it to arrange our social life and we use if for business.

Your Facebook business page wall is the home where your business’ fans, friends, customers and critics can all interact directly with your company. They can post questions, comments, feedback or fan mail. Fellow fans of your business may even interact with each other.  Many individuals will interact with content your business has posted itself.

There are three ways people can interact on your Facebook Business Page that you should be monitoring.

Wall posts: Anyone who ‘likes’ your page can post content to your page’s wall. And that means ‘anyone’! They can say good things, complain, talk about a recent experience they’ve had – whether it was good or bad. These remarks are user generated content about your brand and as such are very powerful.

Comments: These are an opportunity to react to a wall post. Both you and your fans can comment.  Think of it as a mini conversation that started from the original post.

Likes: The classic thumbs up! If someone ‘likes’ a wall post, this means they like the content of that post or they are agreeing with it.

Another important thing to understand about the content that gets posted to your page’s wall is, that the more people interact with a wall post, the more ‘viral’ that post becomes. For example, when a individual posts something to a page’s all, that action is also referenced on the wall of that individual’s personal profile. Same goes with ‘liking’ and ‘commenting’. Also wall posts that receive an exceptional amount of ‘likes’ and ‘comments’ often show up in other Facebook users’ ‘news feeds’.

Your ‘news feed’ consists of the most relevant and important items occurring in your network. Your goal should be to react to the most important items in your business’ news feed and get your wall posts featured in others’ news feeds.

(Taken from – A guide to streamlining your social media process – Hubspot)

Blogging for business blogging, Social media for business, social media strategy

www.twitter.com

What you should be monitoring in Twitter

There’s lots of valuable information available to marketers in Twitter if only you can find it…

Here’s some hints and tips on the type of information and tweets you should be looking out for!

Relevant questions about your company: If someone tweets ‘should I buy X product or a competitor’s product?’ you want to be ready to respond. If not directly by offering helpful content about your business, perhaps you could point that person to a customer of yours if you can’t help directly.

Relevant questions about your sector: Being helpful by answering someone’s question is a great way to develop credibility with that person. In the event they need a product or service related to one your business provides they might end up coming to you!

Requests for support: If a customer tweets a request for help (either directly to you or perhaps via their network) it is very important that you notice that tweet and respond accordingly. Happy customers are key to a successful business.

Complaints and feedback: Critics are always out there, and it’s important to acknowledge and resolve issues when you can. Leaving them unanswered is the worst option.

Competitor mentions: Monitor those conversations for information and data, other people are praising them, complaining and asking questions – it’s free competitor intel.

Praise: It’s a wonderful thing to receive – why not say thank you? Retweet it.  Save it to your favourites. It’s wise to appreciate those who appreciate you!

(Taken from – A guide to streamlining your social media process – Hubspot)

Blogging for business blogging, social media strategy, Twitter

Search engine optimisation is a key service of ours, and in our travels we come across thousands of blogs and social media presences that are being used as just another way of getting up the search engine rankings. All this content is being created for the search engine spiders, with little thought as to how valuable it is to web users. It is true that making frequent posts, promoted through social media channels will attract the search engine spiders to return to your site more regularly. Optimise that content and it’s highly likely you’ll see an upwards shift in your rankings. It might be a good strategy for bringing people in, but is it enough to keep them?

Whilst high search engine rankings are important for the businesses that we deal with, developing a long term brand is much more important.

To maintain a brand, customers and potential customers need to be engaged. So here is the simple RED or Dead rule to remember each time you make a post: Read more…

Blogging for business, Social Media Marketing blogging, Social media for business, Social Media Marketing, social media strategy