Case Study: Email Marketing for Peeks
We have been designing, building and sending promotional email newsletters for Peeks the Event Makers for a year and have seen some great results including an impressive return on investment for the fancy dress and party supplies shop based in Christchurch, Dorset.
An industry standard click through rate for email marketing is widely accepted to be 4.5%, this has been absolutely smashed by our emails for Peeks, which average 12.37% when sending to a database of 30,000 existing customers.
“The beauty of the Peeks email marketing is that they can be seasonally themed to increase relevance and interest, whether it is focussing on bunting and hand waving flags for the jubilee or crackers and fairy lights for Christmas. The weekly promo emails are a great way to drive traffic and inspire the recipient for new and different ways of adding to a theme of their party, work place or home.” Says Matt Park, the email marketing ninja at LexisClick.
The process that we follow each week for the Peeks email marketing is simple, Peeks send us a list of the products that they would like to feature in the email and we design and build the html email and test it for consistency across all platforms and browsers (IE, Firefox, Safari, Hotmail, Yahoo, Outlook etc). Once it has been approved and all the links checked, it is then scheduled for distribution. The process can go from start to finish in just a couple of hours.
To find out more about our email marketing packages, click here
To view a recent example of the email newsletter, click here.
To visit the Peeks website, click here.