Companies that blog receive 55% more web traffic than those that don’t. Feeling baffled and can’t work out where to start?
Follow these simple steps to success...
Define your goals
Before you start out, you need to decide what you are hoping to achieve with your blog. Are you trying to increase web traffic? Are you trying to position yourself as an expert in your field? Are you trying to promote your services / products? Think ahead – where do you hope to see your blog in six months to a year? Having a firm grasp on your goals will help you research, write and market your blogging.
Set some objectives in place and stick to them – posting once a week? Do it. Posting once a day? Do it. Not only that, but it’s important to remember that your blog is at the very heart of your brand – and so the design and content should be consistent with your brand’s overall core message and image.
You’ll increase the chance of people reading and interacting with your blog if you are posting about your work on social media. Use keywords and active language to encourage people to read your latest post. Use Google Analytics to track how many people are visiting your blog thanks to your social media activity. On the blog post itself, make sure you have enabled social sharing buttons so that your readers can easily share your work.
It’s important to hold yourself accountable – your information needs to be honest and factual. In our blogging, we regularly use facts and statistics to back up our insights, and we always make sure we credit any statistics back to their original source. Take care with images too – remember that you can’t just ‘steal’ an image off Google – your images need to come from a verified source.
This adds a face to your work and adds personal flavour to published content. Make sure you are set up with a Google account so that you can add Google+ authorship to your content. It’s free to set up and definitely worth the time investment – analytics prove that entries with rich snippets and Google+ authorship attributions have a higher CTR and subsequently a higher ROI.
Keyword Meta Tags
Meta data is only one piece of the SEO jigsaw, but it’s certainly not to be forgotten in your blogging. Make sure that you add SEO titles and meta description tags to your content – these provide structured information about the web page and enable your content to be indexed and tracked.
If you want to find out more about our content marketing services, get in touch with us via 01202 788333 or email firstname.lastname@example.org