A taste of Morocco at LexisClick Online Marketing
LexisClick Online Marketing have recently completed work on a tasty project – a blog for Moroccan hotel and travel site Morocco Gateway.
Morocco Gateway is a site with the mission to provide independent and reliable information and advice on a range of Moroccan riads and hotels, which negotiates special discount rates at a wide selection of hotels and riads in locations such as Marrakech and Fez. The site, which is administered by LexisClick, has been running since 2006, and after a conversation with LexisClick’s MD Stephen Bavister, Tim Evans, Managing Director of Morocco Gateway, decided to launch a blog. LexisClick were only too happy to help.
The aim of the blog design was to present a clear, attractive travel blog that reflected the wide mixture of hotels and riads featured on the main Morocco Gateway site, to inspire visitors to travel to Morocco and to give detailed, quality information about the destinations available. Far from just marketing the hotels, the blog was designed to offer a plethora of tips on visiting Morocco, from learning the basics of the language to special information for women travellers, vegetarians, families and other groups.
Because the blog content was meant to reflect the exotic nature of the country of Morocco, the remit of the posts is to cover a plethora of topics, including Moroccan cookery, news about the country and the areas covered by Morocco Gateway – Essaouira, Marakesh and Fez – and a detailed review of a featured hotel or riad as Hotel of the Week.
“Morocco is such a beautiful country and the hotels and riads have such sumptuous and unique decoration, we really wanted to show this off,” said LexisClick writer Kathleen Inglis. “So for the blog design we decided to go with images that were the full width of the blog. We also used some pull quotes to give a magazine feel and add some visual interest.”
The result was a packed, visually appealing blog that truly captures the essence of Morocco and showcase Morocco Gateway’s hotels and services very well.
Among the features introduced were how to speak a few phrases in Moroccan Arabic – very useful if you’re visiting the country. The phrases are presented in bite-sized chunks, such as this one explaining how to introduce yourself:
Let’s start by saying “Hello.”
Hello/hi (and also peace): Salam
My name is Lucy: Smiyti Lucy
What’s your name?: Ashno smiytek?
Nice to meet you!: Metsherrfin
Readers are also invited to submit their own phrases that they would like translated.
LexisClick Online Marketing take pride in getting to the heart of what their clients want to achieve from online marketing activity. As well as blog writing, LexisClick specilaise in SEO, Online Advertising, Social Media Marketing, Web Design and Web Analytics.
A creative and dynamic agency, LexisClick believe that great marketing makes a great business. Great marketing needs a mixture of skills, experience and creativity. Get the mixture right and not only will you get great business results, your business will sparkle.
For more information about LexisClick Online Marketing, visit our website.
And check out the Morocco Gateway blog yourself.
