Archive

Archive for February, 2012

Top Entertainment websites February 2012

February 15th, 2012

Perhaps it’s no surpise that YouTube is up there with the most visits, but that’s closely followed by three BBC websites,  the BBC, BBC mobile and BBC iPlayer. Sky Sports slips in at fifth place before BBC weather jumps in at number 6.

Infographic top entertainment sites

B2B Online Marketing, B2C Online Marketing, Design, Online Marketing , ,

Search Engine Optimisation (SEO) Frequently asked questions (FAQs).

February 14th, 2012

SEO FAQ 1 - What is Search Engine Optimization or SEO?

SEO are specialised techniques used to optimize your web site, to be Search engine friendly and achieve a good page ranking (PR).  Without proper optimization, the chances of placing highly in Search engine results (SERPs) for the keywords important to your business are low.

SEO FAQ 2 - Why is my site not showing up in the search engines, such as Google, BING, MSN, etc

There can be many reasons a web site doesn’t show up, or display well, in search engines results. Any of the following can affect on your web sites search engine positioning, and web traffic.

  • You might not be using search engine optimized web design and copy
  • Your site may not be readable by the search engines
  • You may be missing information critical to properly index your webpage.
  • Use of some scripts can prevent search engine spiders or bots from crawling your web site or reading its content.

SEO FAQ  3 -  “Organic  Seo” or “Natural SEO”

Organic SEO placement in search engine results (SERPs) means that the site displays well naturally in search results, with no need for paid inclusions such as PPC advertising. A site that has a good organic ranking is likely to be more stable in its long term search engine positions, with less likelihood of position changes due to new algorithms, frequently applied by Google and other search engines.

SEO FAQ4 -  Keyword research and SEO

Keyword research has a huge affect on web traffic, you need to know what your potential customers search for and which search phrases they use

At LexisClick we research the most important keywords (priority keyphrases) for each page you want to index and want to rank highly in search engines. From this we now know what keyword phrases are most searched for, and which are a waste of time.

SEO FAQ 5 -  What is search friendly design

Search friendly design means, to make a site that is easy for the search engines to read and index.

Search engines can’t read or index some of the following:

  • Flash animation
  • Java Scripts
  • Many engines and directories hate Automated Submissions, many consider them SPAM and may ban your domain for their use.

If you’d like help with your digital marketing challenges from an agency that specialises in digital marketing get in touch.

We’re a full service digital marketing company based in Bournemouth, Dorset specialising in helping ambitious businesses achieve their objectives, through effective online marketing. Our services include web design, SEO services, advertising, email marketing and social media marketing.  If you’d like more information feel free to take a wander round our site, contact us or call 01202  788333.

B2B Online Marketing, B2C Online Marketing, Online Advertising, Online Marketing, Search Engine Optimisation , , , ,

Social media explained

February 14th, 2012

We saw this and thought it was an excellent example of social media explained!

Particularly as they were using donuts as an example – our favourite food group…

(Image courtesy of Instagram).

Social media explained

Blogging for business, Fun Corner, Marketing General, Social Media Marketing, Uncategorized , ,

10 things you need to know about Facebook in the UK

February 13th, 2012
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Here are 10 interesting things you need to know about Facebook in the UK as they're on track to be one of the biggest US stock-market debuts of all time.

1. There are over 1.3 billion visits to Facebook a month from the UK Internet population – making Facebook the second most visited website in the UK after Google.

2. 1 in every 6 page views in the UK is to a Facebook page. The social network accounted for 15% of all UK Internet page views in December 2011.

3. 500 million hours are spent on Facebook in the UK every month. The average session time for a user visiting Facebook is 22 minutes.

4. Facebook is the most popular social network in the UK, accounting for over 50% of all visits to social networks. Facebook is twice the size of YouTube and 17 times bigger than Twitter in terms of visits from UK Internet users.

5. Facebook receives an average of 40 million UK Internet visits every single day.

6. Facebook is the most searched for website in UK. The term ‘facebook’ is the most popular search term typed into all search engines including Google, Yahoo! and Bing and three of the top 10 most popular search terms online are Facebook related (‘facebook’, ‘facebook login’ and ‘fb’).

7. Facebook is the second biggest source of traffic in the UK after Google. 7.5% of all visits to a website came from Facebook in December 2011.

8. 1 Facebook fan = 20 additional visits to your website over the course of a year. Using the top 100 retail websites as a sample group, Hitwise data shows that for each additional fan acquired on a branded Facebook page companies can expect to see 20 extra visits coming to their main website over a 12 month period.

9. 25% of all visits leaving Facebook go straight to an Entertainment website, showing the close affinity between Facebook and people’s interest in movies, TV, music and games.

10. Manchester is the new Facebook capital of the UK with Internet users from Manchester 9% more likely than the average person to visit Facebook in a given month.

Source:

http://weblogs.hitwise.com/james-murray/2012/02/10_things_you_need_to_know_abo_1.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+hitwise%2Fuk+%28Hitwise+Intelligence+-+UK%29

Marketing General, Social Media Marketing , , ,