LinkedIn has 152 million users worldwide, with approximately one million new members joining every week. Get up to speed and join in the fun with this jargon buster!
LexisClick LinkedIn Cheat Sheet 2
B2B Online Marketing, Blogging for business, Marketing General, Online Advertising, Online Marketing, Uncategorized
The social media site Twitter has taken the social media by storm. Many people thought it would just be another passing trend, but it appears Twitter is here to stay. This infographic shows why you can no longer ignore Twitter and breaks down the percent of monthly Twitter users by what they do once they log into the site.
According to a recent study by comScore, you can expect up to 20% of your email list to be reading it on a smartphone, and if the demographic group includes 
professionals from the business market, that number is even higher. This also means that you stand a better chance of having your email read, as smartphone users typically check their emails more often, and frequently in down time when they’re travelling or waiting – say for a meeting to start.
So far this is all good news, the fact that customers can now read and follow links in dynamic HTML emails, means that mobile marketing can really drive open rates and click-throughs,. However, when designing emails, it’s important to keep in mind your smartphone users, so here are some tips from the E-marketing team at LexisClick:
• As always it’s important to ensure the subject line is relevant and to the point
• make sure that it’s easy to see calls-to-action without zooming in
• include options to add to social media, as readers are most likely to add content to social networks from their mobiles
• if you haven’t got a mobile friendly version of your website try to ensure that when readers click through to your website it looks good on a small screen
• Provide view-in-browser options for mobile readers
• And lastly check on a variety of mobile devices before sending– it’s the best way to succeed
If you’re happy to manage your own email marketing, here at LexisClick we offer access to a market leading email marketing platform. Alternatively if you’d like to hand it over to someone else to look after there’s a fully managed campaign option for both your emails and e-newsletters. Prices start from only £19.00 per month.
Contact us on 01202 788333 for a chat to discuss how we can help you develop and grow your business. Or visit www.lexisclick.com
B2B Online Marketing, Marketing General, Online Advertising, Online Marketing
