If you are writing blog posts for business, remember this simple rule – RED or DEAD
Search engine optimisation is a key service of ours, and in our travels we come across thousands of blogs and social media presences that are being used as just another way of getting up the search engine rankings. All this content is being created for the search engine spiders, with little thought as to how valuable it is to web users. It is true that making frequent posts, promoted through social media channels will attract the search engine spiders to return to your site more regularly. Optimise that content and it’s highly likely you’ll see an upwards shift in your rankings. It might be a good strategy for bringing people in, but is it enough to keep them?
Whilst high search engine rankings are important for the businesses that we deal with, developing a long term brand is much more important.
To maintain a brand, customers and potential customers need to be engaged. So here is the simple RED or Dead rule to remember each time you make a post: Read more…
How important is it to have a good careers section on your website? Looking at the vast majority of small and medium sized businesses’ websites, the careers section is usually languishing as an afterthought to all the sales messages and service related information. Considering that for most businesses their people are their most important asset, shouldn’t they be making more of their website to help them attract the right people into their company?