Google appear to has once again started to change its algorithm for PageRank, leaving many web masters confused. A growing number of websites are now giving up on chasing Page Ranking and just concentrating on their search engine rankings. It appears that many sites with low a low Page Rank can show up high on the SERPs and vice versa.
Google’s last official change to the PageRank algorithm was in January 2008. As the months go by Page Rank seems to fluctuate considerably. Penalties have been given to a number of sites causing some website provider to panic as they do not know what is going on.
Search Engine Optimisation
The latest search engine on the block “Cuil” was launched yesterday. It is a new search engine founded and created by some of Google’s lead engineers. The team comprises Tom Costello, a former technical lead of Google and his wife Anna Patterson, chief architect of the company’s TeraGoogle search index.
Tom says “The Web continues to grow at a fantastic rate and other search engines are unable to keep up with it, our significant breakthroughs in search technology have enabled us to index much more of the Internet, placing nearly the entire Web at the fingertips of every user”.
This means that Cuil could continue to grow and take over search engine giant Google. Cuil further states that its search result algorithm scans through 120 billion web pages, which is actually three times the number that the giant sifts through. Additionally, www.cuil.com offers reminiscent page and Google’s has minimalist one.
To differentiate itself Cuil offers no ads on its pages, and also claims that it would not monitor a user’s search habits for advert targeting.
However, Cuil will be fighting against the might of Google’s massive advertising platform backup and will need deep pockets if it really does want to get one step ahead.
Search Engine Optimisation
Mozilla’s latest marketing intiative for its new Firefox 3 browser was to attempt to win the most downloaded software in 24 hours world record. Spread by word of mouth prior to the software being made available for download the initiative captured the minds of its users. Sure enough Mozilla and it community of Firefox users were successful. From 18:16 UTC on June 17, 2008 to 18:16 UTC on June 18, 2008, 8,002,530 people downloaded Firefox 3, winning the world record for the most downloaded software in 24 hours.
http://www.spreadfirefox.com/en-US/worldrecord/
Mozilla has relied on their community to spread the word of Firefox since its launch in 2004. They have spread the word through a variety of initiatives incluing crop circles, newspaper ads, giant stickers, videos and blogs. All this activity has helped the browser build a user base of over 180 million users in more than 230 countries. The world record is another example of great marketing by this clever community led software company.
Online Marketing
