Perhaps it’s no surpise that YouTube is up there with the most visits, but that’s closely followed by three BBC websites, the BBC, BBC mobile and BBC iPlayer. Sky Sports slips in at fifth place before BBC weather jumps in at number 6.
B2B Online Marketing, B2C Online marketing, Online Marketing, design
SEO are specialised techniques used to optimize your web site, to be Search engine friendly and achieve a good page ranking (PR). Without proper optimization, the chances of placing highly in Search engine results (SERPs) for the keywords important to your business are low.
There can be many reasons a web site doesn’t show up, or display well, in search engines results. Any of the following can affect on your web sites search engine positioning, and web traffic.
Organic SEO placement in search engine results (SERPs) means that the site displays well naturally in search results, with no need for paid inclusions such as PPC advertising. A site that has a good organic ranking is likely to be more stable in its long term search engine positions, with less likelihood of position changes due to new algorithms, frequently applied by Google and other search engines.
Keyword research has a huge affect on web traffic, you need to know what your potential customers search for and which search phrases they use
At LexisClick we research the most important keywords (priority keyphrases) for each page you want to index and want to rank highly in search engines. From this we now know what keyword phrases are most searched for, and which are a waste of time.
Search friendly design means, to make a site that is easy for the search engines to read and index.
Search engines can’t read or index some of the following:
If you’d like help with your digital marketing challenges from an agency that specialises in digital marketing get in touch.
We’re a full service digital marketing company based in Bournemouth, Dorset specialising in helping ambitious businesses achieve their objectives, through effective online marketing. Our services include web design, SEO services, advertising, email marketing and social media marketing. If you’d like more information feel free to take a wander round our site, contact us or call 01202 788333.
B2B Online Marketing, B2C Online marketing, Online Advertising, Online Marketing, Search Engine Optimisation
Particularly as they were using donuts as an example – our favourite food group…
(Image courtesy of Instagram).
Blogging for business, Fun Corner, Marketing General, Social Media Marketing, Uncategorized
1. There are over 1.3 billion visits to Facebook a month from the UK Internet population – making Facebook the second most visited website in the UK after Google.
2. 1 in every 6 page views in the UK is to a Facebook page. The social network accounted for 15% of all UK Internet page views in December 2011.
3. 500 million hours are spent on Facebook in the UK every month. The average session time for a user visiting Facebook is 22 minutes.
4. Facebook is the most popular social network in the UK, accounting for over 50% of all visits to social networks. Facebook is twice the size of YouTube and 17 times bigger than Twitter in terms of visits from UK Internet users.
5. Facebook receives an average of 40 million UK Internet visits every single day.
6. Facebook is the most searched for website in UK. The term ‘facebook’ is the most popular search term typed into all search engines including Google, Yahoo! and Bing and three of the top 10 most popular search terms online are Facebook related (‘facebook’, ‘facebook login’ and ‘fb’).
7. Facebook is the second biggest source of traffic in the UK after Google. 7.5% of all visits to a website came from Facebook in December 2011.
8. 1 Facebook fan = 20 additional visits to your website over the course of a year. Using the top 100 retail websites as a sample group, Hitwise data shows that for each additional fan acquired on a branded Facebook page companies can expect to see 20 extra visits coming to their main website over a 12 month period.
9. 25% of all visits leaving Facebook go straight to an Entertainment website, showing the close affinity between Facebook and people’s interest in movies, TV, music and games.
10. Manchester is the new Facebook capital of the UK with Internet users from Manchester 9% more likely than the average person to visit Facebook in a given month.
Source:
http://weblogs.hitwise.com/james-murray/2012/02/10_things_you_need_to_know_abo_1.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+hitwise%2Fuk+%28Hitwise+Intelligence+-+UK%29
Top Search Engines for December 2011
Marketing General, Online Advertising, Search Engine Optimisation
Research conducted by the Design Council found that over a third of the UK’s fastest-growing businesses see design as integral or significant. Here at LexisClick we believe that any business that undervalues the importance of design may be missing out on vital opportunities.
Design can bring a range of commercial benefits if integrated across your business:
All businesses can benefit from an accessible and easy-to-use website, which comes out of good design. Online customers who find your website intuitive are much more likely to purchase from you and revisit your website in the future.
When planning your website, you should think about how your users will want to interact with your site. Attractive and accessible design, ease of navigation, well written content, clear ‘call to actions’ and well designed e-commerce functionality will all make a difference to how effective the site is. At LexisClick Online Marketing we can help you model different customer journeys for each of your target segments so that you use this insight to help define your site map, information and structure.
User-centred website development should include the following steps:
At LexisClick our Bournemouth team of web designers love producing sites that are good to look at and great to use. We put a lot of time and effort into planning the websites we design. We start with your target audiences and what they are looking for, then we look at the key messages you want to communicate. Only when this is planned and agreed, do we let our creative web designers loose on making your website look fantastic. When it comes to building your site, our team cover a range of technologies, including the latest content management systems, ecommerce systems and we specialise in building sites in php.
If you’d like us to help you design and build a website, that’s easy to find, a pleasure to use, the first to return to and regularly recommended – give us a call.
We’re a full service digital marketing company based in Bournemouth, Dorset specialising in helping ambitious businesses achieve their objectives, through effective online marketing. Our services include web design, SEO services, advertising, email marketing, design and social media marketing. If you’d like more information feel free to take a wander round our site, contact us or call 01202 788333.
B2B Online Marketing, B2C Online marketing, Marketing General, Web Design, design
This presentation will take you through how to build a marketing plan in 6 Easy Steps.
It’s ideal if you:
Need more help… feel free to give us a call.
ps. at the moment we’re unable to post the presentation here, but if you’re interested please feel free to call me to request a copy – Janet 01202 788333
(Author – Janet Oglakci, BSc, MSc, MCIM, Chartered Marketeer – Marketing Manager LexisClick)
We’re celebrating a great start to 2012 with the birth of our brand new website. The new site has a complete new look and reflects our principle values in creating website that are a pleasure to use, the first to return to, and regularly recommended.
Stephen Bavister, MD at LexisClick says ‘The new site looks great, is fun to use and is easy to navigate. We’re a full service digital marketing agency so it was important to show case the breadth of our services - and I think we’ve achieved this. The site has a fresh feel as it focuses on good design and the importance of the user experience, and the feedback so far has been excellent. ’
To celebrate the launch of our new website we’re offering 10% off any websites commissioned in January and February. We’re a full service digital marketing agency offering website design and build, SEO, Pay-per-Click, email marketing and social media marketing. If you’d like to take advantage of the 10% discount offer you can contact us here or call us on 01202 788333.
Most companies use email marketing these days as it’s an extremely cost effective way to communicate with prospects and existing customers – and it’s easy to understand why.
To help you create an outstanding email marketing campaign, here are 5 top tips from the LexisClick E-marketing team:
At LexisClick we offer two levels of service for email marketing. If you’re happy to manage your own marketing, we offer self service access to a market leading email marketing platform. Alternatively if you’d like to hand it over to someone else to manage we offer a fully managed campaign option for both your emails and e-newsletters. A 12 month campaign starts from £19 per month, plus send rates.
Call us today on 01202 788333 for a chat to discuss how we can help you grow and develop your business.
As it’s the first week in January, it’s crystal ball gazing time and not one to be left out we’ve taken a look at the many predictions around what will be the next big thing in Marketing in 2012. We’ve selected a few of what we think are the hottest trends. So read on to discover why the only place to be seen this year is on screen. And if you’re feeling downcast by tales of economic woe, how brands will be ready to divert your attention through gamification and interactive apps. Find out why your purse could soon become a collector’s item and community focused initiatives are set to capture the hearts of consumers.
Digital wallets
Contactless payment devices such as near-field communication (NFC) and QR codes will enter the mainstream in 2012. When used in smartphones, they encourage customers to merge their wallet with their mobile phones. Surveys suggest consumers are ready to embrace this trend. Two-thirds of UK shoppers say cash is inconvenient , according to 2011 surveys by Barclays and PayPal. According to Juniper Research, 300 million devices will be on offer to allow consumers to “tap and pay” through NFC by 2014. It is estimated the value of contactless payments and ticketing using NFC will reach $113bn (£72.4bn) per year by 2016 around the world. (Source: Stylus.com)
Welcome to the cloud
Businesses will invest large amounts of money in cloud computing and mobile technology next year. According to the report: IDC Predictions 2012: Competing for 2020, 2012 will see more money spent on mobiles and tablets than PCs and 80 per cent of commercial applications are set to be on cloud platforms. “The UK is underinvested in IT – and with advertising and consumer spending rapidly moving online and kit becoming out of date, some rise there is likely,” points out chief executive of the Centre for Economic and Social Research, Douglas McWilliams. (Source: IDC.com, Insight.com)
Local marketing and partnerships
As the clean-up efforts following the London riots show, community love is on the rise. This year will see a resurgence of local marketing to tap into people’s collective devotion to their local community. While the internet by nature is international, there is a growing market for local websites and scope for businesses to tailor websites to specific localities. Brands are also set to tap into this trend for collective working as partnership marketing becomes more common. This will not just be about tactical value-based promotions but about strategic alliance with other brands. (Source:23red)
Screening
In 2012, if it is not on screen, it’s not worth seeing. Touchscreens and tablets have made it much more convenient for consumers to view online while they are on the move. UK supermarket chain Sainsbury’s has tapped into this trend by partnering with television provider Sky, allowing shoppers to watch sports events while they shop using in-cart iPad docks and speakers. In 2012, video consumption will soar as brands increasingly use this channel to engage with customers. Video brochures, video newsletters, and regular video communications will become standard features on websites. According to Cisco, 80 per cent of all internet traffic will be driven by video by 2015. (Source: Trendwatching.com, Milwardbrown). Running in tandem with this is the prediction that mobile is set to overtake the desktop PC and laptop – which is why it’s more important than ever to ensure that you have responsive web design to allow for the multitude of devices that your potential customers can access your site via.
Playfulness
In a bid to escape from the grim news about the economy, consumers will become more responsive to entertainment and escapism. Big brands will become more playful, using gamification and other “funware” that use points, puzzles and level progression to attract and engage customers. Social tools and technologies that enable people to interact with TV programmes will explode in 2012. Viewers will be able to interact with TV and producers will draw on this data for creative inspiration. Services such as Bluefin Labs and GetGlue indicate traditional TV ratings may be bolstered by “social ratings” as advertisers start to take into account how a show is travelling beyond the TV audience. (Source: Milward Brown)
LexisClick is a full service digital marketing agency, we specialises in helping businesses grow by using the power of digital marketing, with services such as web design and build, SEO, PPC, email marketing, and social media.
To find out how we can ensure your marketing is on trend in 2012 take a look around our website www.lexisclick.com or give us a call on 01202 788333.
From the LexisClick Marketing Team
(Adapted from Trends for 2012 from The Marketer January 2012)
B2B Online Marketing, Blogging for business, Email marketing, Marketing General, Online Advertising, Online Marketing, Social Media Marketing, Web Design
